With over 2 billion accounts and active users, it’s no surprise that advertisers are trying hard to harness the power of Facebook to boost sales.After all, the platform is not only known for high engagement, but countless business owners also swear by its efficacy in increasing visibility and revenue. But there’s a catch. Since hundreds of people start advertising on Facebook every single day, getting the ROI that you hoped for isn’t quite as easy […]
PPC is a very popular as well as a relatively inexpensive form of SEO practice. PPC has been doing quite well for itself, despite the reservations against it by some industry professionals. There has been a continuous debate as to whether PPC has a future or not but regardless of what advancements the age of machine learning and AI brings about, PPC (at least for now) isn’t going anywhere, and here are a few reasons […]
WordPress is one of the best platforms for SEO, but to optimize it to the hilt it must be optimized both globally and on each page individually – using an XML sitemap, optimizing images and videos, creating topic clusters, etc. Keep in mind that SEO is not a one-and-done task; rather, it requires constant vigilance and adaptation to changes in search engine algorithms and user behaviors. 1. Optimize Your Images Your website images can help […]
