When running PPC or Adwords campaigns, it’s essential to understand the best strategies that will yield optimal results and maximum ROI – and that applies to all budgets – but especially smaller ad spends! Whether using Google Adwords or another platform, the tactics below can help maximize that ad spend of yours for maximum returns for your business
Select keywords that are pertinent to your business and your target audience’s needs. Then, craft ads and landing pages accordingly according to their search intent.
Dynamic Keyword Insertion
Dynamic Keyword Insertion (DKI) is an invaluable tool that can increase your ROI. It enables you to craft hyper-relevant ads at scale and boost CTR and quality score by targeting users with high purchase intent.
When someone types in a search term into Google, that same exact word gets dynamically inserted into your ad headline and/or copy. This creates the illusion that they’re speaking directly to your company, increasing the likelihood they’ll click on the ad.
Dynamic keyword inserting is one of the best ways to maximize your Adwords campaigns. Not only will this boost your CTR, Quality Score and conversions rates – but it can also reduce costs per click.
Remarketing Lists
Remarketing lists are an effective tool that can be utilized to maximize the performance of your Adwords campaigns. They allow you to display pertinent ads to users who have previously visited your website, helping build brand loyalty amongst existing and potential customers alike.
RLSAs also enable you to optimize your bids on searchers who are more valuable to your business, such as those who have visited your homepage or made a purchase from your site. This can improve ad performance by increasing bids or showing them different ads with broader keywords.
Constructing remarketing lists on your website is an effortless process that only requires that you have either Google Analytics or Ads installed. This straightforward step can help increase conversions by providing relevant content to those most likely to convert.
Exact Match Keywords
Exact Match Keywords provide the optimal results and highest return on investment (ROI) by guaranteeing that your ads only appear for searches identical to your keywords. This includes close variants such as misspellings, singular and plural forms, acronyms, stemming, abbreviations and related searches.
In 2017 and 2018, Google made a major shift to how Exact Match keywords work, adding “close variants” into their definition of what qualifies for an exact match ad. This allows advertisers to target specific queries that are likely to convert instead of showing ads across a vast list full of keywords with hundreds of variants.
Although this is generally a positive development, it also could mean more irrelevant clicks and lower CTRs. Thus, it’s essential to monitor your search terms data and conversion rates closely in order to avoid spending money on non-converting searches.
Exact Match Phrases
Exact match keywords are the ideal type of phrase to use when targeting a niche audience. Not only that, but using exact match keywords allows you to filter out irrelevant search queries which will improve your campaign’s performance.
Google Adwords’ exact match keywords allow you to ensure that your ad appears only when users enter that exact phrase or close variants of it. This is an effective method for getting the best results and highest ROI from each ad spend.
However, this match type may not always be the best option. It could easily lead to costly losses if you don’t keep track of it properly or lack bidding automations in place.
Long-Tail Keywords
Long-tail keywords offer the best opportunities for getting great results and maximising return on investment (ROI) for your ads. With less competition, these phrases make sense for most websites.
Long tail keywords are an excellent way to spot trends and topics that are becoming more popular. They give you time to create content and adjust your messaging accordingly.
One way to discover long-tail keywords is Google’s People Also Ask (PAA) method. This feature, located near the top of search results pages, displays related questions from users.
We hope you enjoyed today’s post and thanks for visiting!
Suggested Read: This month’s top-rated Adwords agency in the US!
