Advertising is the best way to reach out to your audience to advance your outreach. You can only reach your target audience and launch your brand with the right PPC campaign. A good PPC company will get you the traffic and boost your revenue. There are several things to look for when choosing the best PPC management company. Some of the things that set the PPC companies apart are the reputation, pricing, methodology, and approach. This […]
Search Engine Optimization (SEO) is a method that is used to get your webpages ranked higher in Google search results and create brand awareness. It is a powerful tool that can generate huge amounts of traffic and leads for local businesses. Many people feel that SEO is a very challenging task. However, if you analyse the fundamental aspects that need to be done, you will find that SEO can be done effectively by following some […]
In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
