Did you know that over 90% of all online activities start with an online search? With that in mind, over 60% of marketers are prioritizing search engine optimization (SEO). SEO allows you to rank higher on search engines, which can help you boost your brand. In time, you can generate more site traffic, brand recognition, and sales. Without help, however, it might take a while before you see results. Researching SEO companies in the area can give […]
In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
When running PPC or Adwords campaigns, it’s essential to understand the best strategies that will yield optimal results and maximum ROI – and that applies to all budgets – but especially smaller ad spends! Whether using Google Adwords or another platform, the tactics below can help maximize that ad spend of yours for maximum returns for your business Select keywords that are pertinent to your business and your target audience’s needs. Then, craft ads and […]
