With over 2 billion accounts and active users, it’s no surprise that advertisers are trying hard to harness the power of Facebook to boost sales.After all, the platform is not only known for high engagement, but countless business owners also swear by its efficacy in increasing visibility and revenue. But there’s a catch. Since hundreds of people start advertising on Facebook every single day, getting the ROI that you hoped for isn’t quite as easy […]
Introduction Pay per click (PPC) is one of the most popular and effective SEO techniques that is practiced globally by big corporations as well as local business owners. It is a continuously evolving marketing practice that will make changes based on, what the end user is searching for. That’s why even the most expert SEO professionals have to constantly adjust their strategies and tools depending on the shifting SEO practices. 2017 was a very popular […]
Google Adwords offers a range of audience targeting options to ensure that your ads reach the ideal customers. These range from type of business to industry, to demographic targeting (the last of the 3 being through bidding adjustments) and can be combined together for optimal results. Audience targeting is an integral element of pay-per-click (PPC) advertising. Understanding which audiences work best for your business will help maximize the efficiency and effectiveness of your ad budget. […]
