In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
Successful B2B digital marketing strategies are dynamic – constantly evolving and being refined to make them as effective as possible for businesses marketing to other businesses. Utilizing key performance indicators (KPI’s) and robust analytics, B2Bmarketers can continually adjust their tactics in order to remain pertinent and engage potential client businesses. The good news is, there is no shortage of successful B2B digital marketing tools and strategies that can be deployed to yield the desired outcomes […]
Email marketing can be an excellent way to increase revenue for your business. But what are the most effective email marketing techniques and strategies you can utilize? Email marketing success relies on crafting emails that resonate with your readers. By following these straightforward strategies, you’ll be well on your way to generating more leads, sales opportunities and revenue. Gaining an Opt-In A high email opt-in rate is essential for building a successful online brand. It […]
