Introduction Pay per click (PPC) is one of the most popular and effective SEO techniques that is practiced globally by big corporations as well as local business owners. It is a continuously evolving marketing practice that will make changes based on, what the end user is searching for. That’s why even the most expert SEO professionals have to constantly adjust their strategies and tools depending on the shifting SEO practices. 2017 was a very popular […]
In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
What is the PPC management company to handle your business needs? This is an essential question to ask and know if you want the best results. You want to determine what PPC, pay per click company, will produce the most leads for your business. With over 50% of businesses already using PPC, it’s time for you to also consider your PPC management strategy. It’s time to consider what company you are going to hire for your business […]
