In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
When running PPC or Adwords campaigns, it’s essential to understand the best strategies that will yield optimal results and maximum ROI – and that applies to all budgets – but especially smaller ad spends! Whether using Google Adwords or another platform, the tactics below can help maximize that ad spend of yours for maximum returns for your business Select keywords that are pertinent to your business and your target audience’s needs. Then, craft ads and […]
Google Adwords offers a range of audience targeting options to ensure that your ads reach the ideal customers. These range from type of business to industry, to demographic targeting (the last of the 3 being through bidding adjustments) and can be combined together for optimal results. Audience targeting is an integral element of pay-per-click (PPC) advertising. Understanding which audiences work best for your business will help maximize the efficiency and effectiveness of your ad budget. […]
