WordPress is one of the best platforms for SEO, but to optimize it to the hilt it must be optimized both globally and on each page individually – using an XML sitemap, optimizing images and videos, creating topic clusters, etc. Keep in mind that SEO is not a one-and-done task; rather, it requires constant vigilance and adaptation to changes in search engine algorithms and user behaviors. 1. Optimize Your Images Your website images can help […]
As a web designer, you understand that the website you conceptualize and ultimately deliver often serves as the first impression for the business or brand, when it comes to potential clients and customers. Therefore, creating an effective design with lasting effects is paramount! Perhaps even tantamount. JK. We just wanted to use that word. But we digress… Service-based businesses must design websites that are user-friendly and intuitive to navigate. Ecommerce brands should follow suit by […]
Successful B2B digital marketing strategies are dynamic – constantly evolving and being refined to make them as effective as possible for businesses marketing to other businesses. Utilizing key performance indicators (KPI’s) and robust analytics, B2Bmarketers can continually adjust their tactics in order to remain pertinent and engage potential client businesses. The good news is, there is no shortage of successful B2B digital marketing tools and strategies that can be deployed to yield the desired outcomes […]
