Did you know that over 90% of all online activities start with an online search? With that in mind, over 60% of marketers are prioritizing search engine optimization (SEO). SEO allows you to rank higher on search engines, which can help you boost your brand. In time, you can generate more site traffic, brand recognition, and sales. Without help, however, it might take a while before you see results. Researching SEO companies in the area can give […]
In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
Successful B2B digital marketing strategies are dynamic – constantly evolving and being refined to make them as effective as possible for businesses marketing to other businesses. Utilizing key performance indicators (KPI’s) and robust analytics, B2Bmarketers can continually adjust their tactics in order to remain pertinent and engage potential client businesses. The good news is, there is no shortage of successful B2B digital marketing tools and strategies that can be deployed to yield the desired outcomes […]
