In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
Content marketing is one of the most efficient and effective methods for your business to reach new customers online. Examples of content marketing strategies include blogging on your company website, email marketing, video marketing (YouTube), social media promotion, guest articles on other websites in your industry and press releases. Before you can craft an effective strategy, it is essential to identify what types of content resonate most with your target audience. Conducting research on what […]
“Penalty,” as the word suggests, is penalizing someone for breaking a rule or a law. The word is most familiar with people who are football fans. Penalties imposed by Google on websites are essentially due to the given sites going against the rules devised by the organization. Violating a Google policy might result in a negative impact on a website’s ranking with the changes to the Google algorithm, or it can even result in completely […]
