Introduction Pay per click (PPC) is one of the most popular and effective SEO techniques that is practiced globally by big corporations as well as local business owners. It is a continuously evolving marketing practice that will make changes based on, what the end user is searching for. That’s why even the most expert SEO professionals have to constantly adjust their strategies and tools depending on the shifting SEO practices. 2017 was a very popular […]
Google Adwords offers a range of audience targeting options to ensure that your ads reach the ideal customers. These range from type of business to industry, to demographic targeting (the last of the 3 being through bidding adjustments) and can be combined together for optimal results. Audience targeting is an integral element of pay-per-click (PPC) advertising. Understanding which audiences work best for your business will help maximize the efficiency and effectiveness of your ad budget. […]
PPC is a very popular as well as a relatively inexpensive form of SEO practice. PPC has been doing quite well for itself, despite the reservations against it by some industry professionals. There has been a continuous debate as to whether PPC has a future or not but regardless of what advancements the age of machine learning and AI brings about, PPC (at least for now) isn’t going anywhere, and here are a few reasons […]
