Online marketing is blowing up into one of the most significant ways of growing a brand or company. Along with Search Engine Optimization, it is the most popular mode of online advertising. Unlike SEO, however, PPC isn’t an organic form of marketing. It is a paid model, and the advertiser must pay a specific fee every time the ad is clicked. Whenever someone searches with a keyword that is related to the advertised business, the […]
PPC is a very popular as well as a relatively inexpensive form of SEO practice. PPC has been doing quite well for itself, despite the reservations against it by some industry professionals. There has been a continuous debate as to whether PPC has a future or not but regardless of what advancements the age of machine learning and AI brings about, PPC (at least for now) isn’t going anywhere, and here are a few reasons […]
Successful B2B digital marketing strategies are dynamic – constantly evolving and being refined to make them as effective as possible for businesses marketing to other businesses. Utilizing key performance indicators (KPI’s) and robust analytics, B2Bmarketers can continually adjust their tactics in order to remain pertinent and engage potential client businesses. The good news is, there is no shortage of successful B2B digital marketing tools and strategies that can be deployed to yield the desired outcomes […]
