“Penalty,” as the word suggests, is penalizing someone for breaking a rule or a law. The word is most familiar with people who are football fans. Penalties imposed by Google on websites are essentially due to the given sites going against the rules devised by the organization. Violating a Google policy might result in a negative impact on a website’s ranking with the changes to the Google algorithm, or it can even result in completely […]
When running PPC or Adwords campaigns, it’s essential to understand the best strategies that will yield optimal results and maximum ROI – and that applies to all budgets – but especially smaller ad spends! Whether using Google Adwords or another platform, the tactics below can help maximize that ad spend of yours for maximum returns for your business Select keywords that are pertinent to your business and your target audience’s needs. Then, craft ads and […]
Online marketing is blowing up into one of the most significant ways of growing a brand or company. Along with Search Engine Optimization, it is the most popular mode of online advertising. Unlike SEO, however, PPC isn’t an organic form of marketing. It is a paid model, and the advertiser must pay a specific fee every time the ad is clicked. Whenever someone searches with a keyword that is related to the advertised business, the […]
