Successful B2B digital marketing strategies are dynamic – constantly evolving and being refined to make them as effective as possible for businesses marketing to other businesses. Utilizing key performance indicators (KPI’s) and robust analytics, B2Bmarketers can continually adjust their tactics in order to remain pertinent and engage potential client businesses. The good news is, there is no shortage of successful B2B digital marketing tools and strategies that can be deployed to yield the desired outcomes […]
What is the PPC management company to handle your business needs? This is an essential question to ask and know if you want the best results. You want to determine what PPC, pay per click company, will produce the most leads for your business. With over 50% of businesses already using PPC, it’s time for you to also consider your PPC management strategy. It’s time to consider what company you are going to hire for your business […]
In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
