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Digital Marketing Strategies for Solar Businesses

Solar energy is an exciting industry to break into, but staying competitive can be challenging. Digital marketing strategies by SearchWiseMedia can assist your efforts to remain at the top of your game. Utilize a website and blog to showcase your work and establish trust with potential customers. Generate informative content that addresses frequently asked questions about solar energy, and utilize ads campaigns to reach those interested in learning more. Why Digital Marketing is Important for […]

The Best Web Design Strategy For Your Business

As a web designer, you understand that the website you conceptualize and ultimately deliver often serves as the first impression for the business or brand, when it comes to potential clients and customers. Therefore, creating an effective design with lasting effects is paramount! Perhaps even tantamount. JK. We just wanted to use that word. But we digress… Service-based businesses must design websites that are user-friendly and intuitive to navigate. Ecommerce brands should follow suit by […]

Google Adwords Audience Targeting Options

Google Adwords offers a range of audience targeting options to ensure that your ads reach the ideal customers. These range from type of business to industry, to demographic targeting (the last of the 3 being through bidding adjustments) and can be combined together for optimal results. Audience targeting is an integral element of pay-per-click (PPC) advertising. Understanding which audiences work best for your business will help maximize the efficiency and effectiveness of your ad budget. […]