Introduction Pay per click (PPC) is one of the most popular and effective SEO techniques that is practiced globally by big corporations as well as local business owners. It is a continuously evolving marketing practice that will make changes based on, what the end user is searching for. That’s why even the most expert SEO professionals have to constantly adjust their strategies and tools depending on the shifting SEO practices. 2017 was a very popular […]
“Penalty,” as the word suggests, is penalizing someone for breaking a rule or a law. The word is most familiar with people who are football fans. Penalties imposed by Google on websites are essentially due to the given sites going against the rules devised by the organization. Violating a Google policy might result in a negative impact on a website’s ranking with the changes to the Google algorithm, or it can even result in completely […]
As a web designer, you understand that the website you conceptualize and ultimately deliver often serves as the first impression for the business or brand, when it comes to potential clients and customers. Therefore, creating an effective design with lasting effects is paramount! Perhaps even tantamount. JK. We just wanted to use that word. But we digress… Service-based businesses must design websites that are user-friendly and intuitive to navigate. Ecommerce brands should follow suit by […]
