In the world of web analytics, Google obviously still reigns supreme, and has done so with Universal Analytics (UA) since its launch in November 2005. And now, after July 31, 2023, UA will officially morph into GA4. So it is high time, BSL friends, that we discuss the importance distinctions between the two! So, without further ado, let’s jump right into the primary differences between GA4 and Universal Analytics…. Account Structure If you’ve been working […]
What is the PPC management company to handle your business needs? This is an essential question to ask and know if you want the best results. You want to determine what PPC, pay per click company, will produce the most leads for your business. With over 50% of businesses already using PPC, it’s time for you to also consider your PPC management strategy. It’s time to consider what company you are going to hire for your business […]
Google Adwords offers a range of audience targeting options to ensure that your ads reach the ideal customers. These range from type of business to industry, to demographic targeting (the last of the 3 being through bidding adjustments) and can be combined together for optimal results. Audience targeting is an integral element of pay-per-click (PPC) advertising. Understanding which audiences work best for your business will help maximize the efficiency and effectiveness of your ad budget. […]
